The main goal of an SEO report is to show your client the results of your SEO efforts and the impact your strategy is having on overall website performance.Īt the same time, you can use this report to keep better track of what you’ve implemented and check how things are progressing.
They typically include crucial SEO metrics like backlinks, technical website health, click-through rates, keyword rankings, organic traffic, conversions, etc. Streamline SEO Reporting Process with DataboxĪn SEO report is a concise summary of the most important SEO metrics that showcase a website’s performance.9 Examples of SEO Reports You Can Build for Your Clients (with Templates).Things You Must Do Before Building Your SEO Report.Most Important Metrics and KPIs to Include in an SEO Report (Recommended By Agencies and SEO Experts).Understanding the Importance of SEO Reporting.(For added context, we talked to 153 SEO agencies to learn how they do this and what works for them) Here is everything you need to know to build a consistent SEO reporting process and build SEO reports your clients will love. Lastly, SEO reporting should be done on a regular cadence. And that’s done by choosing the right amount of data, the right visualizations, and the right reporting format. Just pulling numbers from different tools isn’t enough – you need to know how to turn those numbers into insights. Luckily, SEO results are rather straightforward to measure and you have all the data needed to prove the value of your work right in your SEO analytics tools (from organic traffic and keyword rankings to average position, number of backlinks, and much more.)īut that’s just one part of the SEO reporting art. Or, as the American rock band Kansas would say, your SEO efforts will just be “ dust in the wind”. You could be moving heaven and earth for your client, but if you don’t know how to present the relevant data, they won’t know whether their business is growing and at what pace.
An SEO strategy without consistent reporting is like flying an airplane wearing blackout goggles.
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